Most of the products selling in local market can also be found online now a day. Starting from grocery to electronics items, it’s all there in the online selling space with consumers getting to pick from a number of options.

In our journey up till now at WizTech Labs  we have come across several sellers facing the same dilemma, although the strategy for each seller could vary depending on the customer’s needs, below are some points that remain same while taking the decision of where to sell.

Why to sell on a 3rd Party Marketplace?


1. Customers trust marketplaces

End customer will never say that they have bought this product from seller A or B, they will say they have bought from amazon or flipkart. Customer trusts market places as they provide security, providing return and refund policies.

2. Customers are already there

If you choose option to sell your product on marketplace, they already have customers buying multiple products. So once you list your product on marketplace you have at least some end users viewing your products. So there are high chances of getting sell

3. No hassles of setting up payment gateways

Online market places have built in functionalities for Payment. All the sales that you make on the marketplaces, the payments for those are transferred directly into the seller’s bank account.

4. Logistics are taken care of

Most marketplaces have tie ups with multiple logistics companies. When a seller signs up with them, they will already have the option to use the marketplace’s logistics partners.

5. Offers and Discounts:

When there is no middleman, one gets to earn a higher profit. This also helps sellers present their users with various offers and discounts. This attracts new customers instantly. For example, Flipkart’s ‘Big Billion Day’ sale offers an almost 80% discount on electronics and accessories.


1.  Extra costs and commission

When you sell on marketplace, you have to pay some commission to market places. Multiple type of commissions they charge. Amazon charges commission as per your product type, order-closing fee, shipping fees and GST in India on all fees.

Why to set up your own online store?


1. Your own customer base

This is probably the biggest advantage of having your own online store. When a consumer buys from you, you get all details and he becomes your customer. Now you can decide how you want to target him and attract him to come back to you for more.

2. Control promotions and deals

You can promote your products with whatever deal or offer you wish and push them to your target audience. Whereas, in a marketplace you are one among the many running the marketplace deal trying to get customers’ attention. When you have excess inventory, you can run a deal on your own store to clear and sell them


1. Initial Expanse

Initial set-up costs for your own store would work out higher than marketplaces. However, marketplaces work on a commission model, meaning a part of your sales figure would always have to be given back. Whereas, in your own store, once you have set up, everything that comes after that is yours.

2. Less customer engagement

Your own store or website will take some time in starting to reach to customers. You have to spend some money on SEO and Digital Marketing to have your own user base. Conclusion Seller can think about selling on marketplace in a starting phase of a business, but in a long run own store will be more beneficiary.